With the focus on delivering a frictionless user experience for customers, direct carrier billing is becoming more popular for Over the Top (OTT) services. In the US, for example, Comcast and Netflix customers can opt to have their Netflix charges presented on their Comcast bill. In the UK, Spotify has a similar arrangement with CSPs. In the case of identity authentication, CSPs must re-validate the authenticity of an identity provided.
In many cases, OTT Providers will allow customers to log in using their social media accounts, such as Facebook or Google, as a convenient way for customers to sign up for new services. While this added convenience is proving popular with customers, in the backend it creates a myriad of risks for a CSP.
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